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Home Improving your Site Choosing a Developer How we Work The Next Step

 

By this stage most businesses have either given up, or are getting mediocre results. 

Refining the website can have the single most dramatic results on website performance for the least effort, yet it often is overlooked. 

It is not unheard of for a businesses to use this service and to double their results in a very short space of time. 

Getting the most from your website comes down to three elements. 

1. Testing
No one knows what the mass of your clients will respond effectively to.  We can make educated guesses, but without trying other designs or marketing methods, we just don’t know. 

Testing allows us to try different versions of the website, to try different marketing approaches, until we find what works best.  It requires a very good working knowledge of statistics to implement properly (which is probably why clients use us for this service more than any other).

2. Analysing
So what’s working and what’s not? Without analysing the results we just don’t know.  Analysis comes in two forms:

• On site – seeing what website visitors are doing while they are on your site
• Off site – tracking such things as phone lines to see who is phoning in off your website.

It is easy to do the actual tracking, there are plenty of free tools out there for this.  The skill here is in understanding the results. Tracking results without decent analysis is worse than worthless.

Of all the elements, this can provide the quickest results for your website.  If you do nothing else, do this.

 

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