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Most websites just don’t live up to their potential. The business is out there to be had, but they are just not generating the enquiries from it. 

Getting the most out of your website means approaching it from a business angle.  Unfortunately, most web designers lack a basic understanding of how to effectively run a business. 

It is their approach that gives the ‘snake-oil’ image to Web site marketing, 

If it is approached in a business-like manner then there is no reason that it can’t be a success for you and your business.

There are 4 steps to getting more from your website:

Step 1: Strategy.  If you fail to plan, you plan to fail.  Isn’t that the old business saying.  Yet on the Internet this goes out of the window. There must be a plan in place, you need to understand where your focus will be.

Tell me more about Internet Strategies

Step 2: Design.  For most businesses this is where their Internet marketing campaign begins and ends, and the results they receive reflect this. Design isn’t just about making your website look nice, it is about helping your visitors make a decision, and enticing them to act on it.

Tell me more about designs that sell

Step 3: Marketing. If you have a website, will the world beat a path to your door?  Unfortunately not!  Once you have a website, much like having an office, you need to get people through the door, and that requires marketing.  Once they’re through the door it is the website’s job to convert them into enquiries.

Tell me more about promoting my website

Step 4: Development.  When you went into business did you expect to get it perfect from day one?  The web is just the same, it takes time to test what works, and what doesn’t; to analyse what your visitors are doing on your website; and to keep your eye on an ever-changing marketplace.

Tell me more about developing my website

Simple isn’t it? Getting a website that generates a respectable level of enquiries takes time and effort, which is why most businesses find it’s more productive and cost effective to let us take over the whole process, and they get on with handling the enquiries. 

 

© Dragons Clinic 2009